Chelsea Becirevic has revealed she is selling almost her entire wardrobe after a turbulent year that has seen her and partner Ivan Soldo relocate to Melbourne, launch a fashion label and navigate the former AFL premiership player’s sudden retirement.
The influencer, who has previously been dubbed Australia’s hottest AFL WAG, announced this week that she would be selling around 80 per cent of her clothes at Melbourne’s Camberwell Market, telling followers many of the pieces no longer fit her.
‘I am selling SOOOOO many of my clothes this weekend,’ she wrote on Instagram.
‘I’m not even kidding, it’s like 80 per cent of my wardrobe.
‘Lots of gorg [gorgeous] pieces I’m sad to part ways with but just don’t fit anymore.
‘A lot [are] even brand new.’
Chelsea Becirevic announced she’s selling almost her entire wardrobe after months of change
Hundreds of fashion pieces will find new homes after Chelsea’s clear-out announcement
Chelsea admitted she’d endured a ‘pretty s*** year’ that included her partner Ivan Soldo (pictured) retiring from the AFL
On Friday, Becirevic gave followers a closer look at the huge collection, filming clothing spread throughout her home before walking fans through some of the items on offer.
‘As you can see, there is quite a bit going on there – and that isn’t even all of it,’ she said.
‘There’s lots of gorg tops from CSB, Sweat, Define as well, really cute tanks and lots of sports bras as well.
‘For the bottoms, I’ve got lots of wide-bottom leggings from Sweat … and I’ve got about a bazillion [other] leggings.’
She also showcased designer jeans from Nakedvice, Viktoria & Woods and Henne, along with what she described as ‘a really gorgeous skirt I am really sad I couldn’t wear’.
The wardrobe overhaul comes just weeks after Becirevic admitted 2026 had been one of the hardest years of her life.
During an Instagram question-and-answer session, one fan asked how she was really feeling.
‘Ngl it’s been a pretty s*** year. I hate being negative, but that’s the honest truth,’ she replied.
Sports bras, leggings and designer denim featured throughout Chelsea’s enormous wardrobe preview video
Melbourne shoppers will have plenty to browse at Chelsea’s wardrobe sale at the Camberwell Sunday morning market
The influencer shared designer jeans from Henne, Nakedvice and Viktoria Woods collections online
‘I really hope things turn around in the second half of this year.
‘I feel like everyone I speak to, everyone’s going through it too, so there must be something in the air atm.
‘Manifesting that I enter a new era of all things good.’
The past 12 months have brought significant change for the couple.
After relocating from Adelaide to Melbourne, Soldo’s AFL career came to an unexpected end in April after he ruptured his anterior cruciate ligament during the pre-season, ruling him out for the entire 2026 campaign before he announced his retirement.
The 30-year-old finished with 66 AFL games across Richmond and Port Adelaide, including Richmond’s 2019 premiership triumph.
‘It’s not how I would have hoped things would play out, and there have been challenges along the way, but I’m proud of what I was able to give and the experiences I’ve had,’ Soldo said when announcing his retirement.
‘I’ll look back on this time with pride and respect for everyone involved.’
The pair have since turned their attention to their fashion label, Oops I’m Taken, while settling into life in Melbourne.
They also recently shut down speculation about their relationship after being photographed sharing a kiss during a coffee outing in the Victorian capital.
Days later, Becirevic made headlines again after posting a glamorous lingerie photoshoot to Instagram, posing in a sheer black lace bodysuit and captioning the images simply: ‘As I please.’
Her sale will be held at Camberwell Market on Sunday, July 12 from 7am to 12:30pm.ย
