Nigeria’s leading hospitality and catering brand, Saheeto Signature, has officially partnered with Sports247Naija as the Official Hospitality Partner of the highly rated weekly television programme, Inside Naija Sports.
The partnership, which commenced on Friday, July 4, 2026, marks a significant milestone for both organizations, bringing together excellence in hospitality and quality sports journalism to deliver an enhanced viewing experience for audiences across Nigeria.
Owned by renowned entrepreneur and hospitality expert Prince Saheed Kekere-Ekun, popularly known as Oga Saheeto, Saheeto Signature will provide premium refreshments for presenters, featured guests and the production crew throughout the 13-week programme, reaffirming the brand’s commitment to excellence and outstanding customer service.
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Airing every Friday at 6:00 p.m. on Sports247Naija and NTA Sports 24, Inside Naija Sports has become one of Nigeria’s fastest-growing television platforms for sports analysis, interviews and discussions. The partnership ensures that every guest appearing on the programme enjoys the signature hospitality that has made Saheeto Signature a household name.
Speaking on the collaboration, the management of Sports247Naija described Saheeto Signature as a brand whose values perfectly align with the programme’s vision of professionalism, quality and consistency.
> “We are delighted to welcome Saheeto Signature on board as our Official Hospitality Partner. Their reputation for excellence makes them the perfect brand to support Inside Naija Sports, and we believe this partnership will add tremendous value to our production and our guests’ experience.”
As part of the agreement, Saheeto Signature will receive weekly on-air recognition, prominent placement of its brand logo on programme promotional materials, extensive visibility across Sports247Naija’s digital and social media platforms, and strategic product placement opportunities during the broadcast.
For Prince Saheed Kekere-Ekun, the partnership is another demonstration of how Nigerian-owned brands can successfully support media, sports and youth development while strengthening their own visibility nationwide.
Known for transforming Saheeto Signature into one of Nigeria’s most respected catering and hospitality brands, the entrepreneur continues to expand his influence beyond the food industry through strategic partnerships that promote excellence and community engagement.
The collaboration also reflects Sports247Naija’s commitment to building sustainable relationships with reputable Nigerian businesses in order to raise production standards and enrich the viewing experience for sports fans.
With the first edition of the partnership already underway, viewers can expect not only engaging sports conversations but also the unmistakable touch of premium hospitality that has become synonymous with the Saheeto Signature brand.
As Inside Naija Sports continues to grow its audience on Sports247Naija and NTA Sports 24, this alliance is expected to become a benchmark for how media organizations and indigenous brands can work together to promote excellence, innovation and national development.
Indeed, when champions in hospitality and champions in sports broadcasting unite, everyone wins.
