American fashion brand Tommy Hilfiger dropped a hint about the mystery pooch co-parented by Taylor Swift and Travis Kelce and how the canine fits into the NFL star’s upcoming ad campaign.
Kelce has been involved with the fashion brand recently and is set to expand that by becoming the face of a new series of commercials. The fashion company launched a teaser of Kelce arriving at New York City’s iconic Plaza Hotel with the phrase ‘See you in September’ included – hinting at the campaign’s start date.
But the brand also appeared to tease a special appearance from a member of Kelce’s now-blended family with Swift.
The celebrity gossip account Deuxmoi posted a tweet to X with the caption ‘Taylor Swift and Travis Kelce’s alleged dog made a surprise appearance on the set of Travis’ Tommy Hilfiger campaign.’
Further information from the account read, ‘Several sources tell Deuxmoi that the cute fluffy pooch made a surprise appearance at Travis’ Tommy Hilfiger shoot this past April in NYC. No confirmed word if the fluffy pooch modeled with dog daddy Travis or if it will make the cut in any final ads.’
The official Tommy Hilfiger account replied to that with a now-deleted tweet simply containing the side-eye eyeballs emoji.
Tommy Hilfiger hinted Travis Kelce and Taylor Swift’s mystery pooch appeared at his ad shoot
Kelce did a photoshoot for Hilfiger’s fashion line back in April of this year
Kelce’s NFL schedule lines up with him possibly hitting the runway for Hilfiger in September
But that has since been removed by the account, only adding more fuel to the speculation.
Kelce was hired by the company as a global brand ambassador earlier this year – with Hilfiger saying he would be the focus of their Fall 2026 advertising campaign.
‘Known for his presence both on and off the field, he brings a new perspective to timeless American style, blending confidence, individuality and a modern point of view,’ Hilfiger wrote on social media in March to announce the partnership. ‘From the field to the front row, this is just the beginning.’
Eagle-eyed fans noticed that Kelce’s NFL schedule lines up with the Hilfiger Spring 2027 runway show at the Plaza Hotel for New York Fashion Week.
The show at the grand hotel is set to take place on September 10 – which fits perfectly within the Chiefs schedule. Kansas City plays its final preseason game in Seattle on August 28 before playing their first regular season game against Denver on September 14.
This could pave the way for Kelce to sit on the front row – or even take part in a walk on the runway himself a la Tom Brady for Gucci.
Kelce is just coming off his star-studded wedding to Swift at Madison Square Garden in New York City just last Friday.
Both the bride and groom were dressed in custom Christian Dior haute couture, according to a press release from Swift’s publicist Tree Paine. The couple also wore custom shoes made by Christian Louboutin.
