Nigeria-born social media influencer and Internet personality, Tolami Benson could earn as much as £500,000 from her connections with England’s squad at the forthcoming FIFA World Cup.
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Sports247 gathered that Tolami, who is Arsenal FC and England winger, Bukayo Saka’s girlfriend, is projected to make hige earnings mostly from branding deals during the Mundial in USA, Canada and Mexico.
Heading into next month’s kick-off in Mexico City, Tolami is already ranked high among the litany of flashy personalities connected to England’s squad and she is now set to use her status, plus influence as Saka’s partner, to earn some huge cash during the upcoming showpiece.
While leveraging her relationship witj Saka is largely expected to boost Tolami’s earnings during the global football spectacle, her personal aura, beauty, fashion sense, public appeal and prominent commercialisation potentials will also yield a fortune.
The biggest source of income for Tolami is expected to come through social media activities, especially with her photographs splashed across various platforms, as well as through interviews with mainstream news channels and chats with soft-sell tabloids.
Details of the impending whiff of cash heading Tolami’s way are provided by football finance expert, Professor Rob Wilson, who believes that England going to the World Cup, with Saka in the squad, is a huge opportunity for her personal brand.
Wilson stated as much in a chat with Vettory and added: “Bukayo Saka’s partner, Tolami Benson, has the clearest and biggest personal brand opportunity. She is already very interesting; she doesn’t feel like a fame-chasing partner.
“This gives her a credible vertical in terms of revenue generation, whether that’s through fashion, beauty, travel, or even wedding content on the basis that they are to be married. If Saka has a huge World Cup, then the spotlight will shine on her.
“On the basis that she already understands media and brand positioning, she is in the best position to turn that attention into a personal brand. If she leans into the opportunities carefully, then she will be looking at decent value through Instagram.
“(She can get) possibly up to £10,000 in the short term, and this could increase based on the traction. If she is able to activate a number of partnerships, then she is going to be in the 250k to 500k bracket across the course of the year.”
Sports247 gathered further that Tolami and Saka are generally believed to have started dating in secret in 2021 before being revealed publicly in 2022, following which they announced their engagement in November 2025.
