Head of Women’s Football at the Confederation of African Football, Meskerem Goshime, has outlined a clear vision for the future of the women’s game on the continent, emphasizing development, promotion, and strong branding.
Speaking at the ongoing Women’s Football Administrators workshop in Abuja, Goshime stressed that African women’s football must move beyond just participation and begin to define its own identity.
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“It’s time to grow and stand out,” she said.
According to her, while progress has been made in recent years, there is still a need for structured development and strategic promotion to elevate the game.
“We must go to the next level,” she implied.
Goshime highlighted branding as a critical component, noting that building a strong identity will help attract fans, sponsors, and global recognition.
“We need our own identity,” she added.
The CAF official explained that the workshop is designed to equip administrators with the knowledge and tools needed to drive this transformation across their respective countries.
“This is about capacity building,” she noted.
She also emphasized the importance of collaboration among federations to ensure consistent growth across the continent.
“We must work together,” she stressed.
For CAF, the goal is clear — create a sustainable ecosystem where women’s football can thrive both competitively and commercially.
As African nations continue to invest in the women’s game, the focus is shifting toward long-term strategy and visibility.
For Goshime, the message is simple.
Develop the game.
Promote the game.
Define the game.
Because in modern football, identity is everything.
