The Director Normal of the Nationwide Sports activities Fee (NSC), Hon. Bukola Olopade, has emphasised that the energy and vibrancy of the sports activities media stay central to unlocking Nigeria’s sports activities economic system and driving sustainable progress throughout the sector.
Talking because the keynote speaker on the Sports activities Writers Affiliation of Nigeria (SWAN) sixtieth Diamond Anniversary Lecture, themed “The Energy of Sports activities Media: Honouring its Legacy, Shaping the Future,” Olopade described sports activities media as a catalyst for nationwide financial transformation.
He famous that each main economic system that has efficiently monetized sports activities, from the USA to South Africa, has finished so by leveraging the facility of sturdy media ecosystems.
“Broadcast rights, streaming, digital content material creation, and storytelling have turn out to be main international income streams. Nigeria should now place itself to learn from this identical transformation,” Hon. Olopade acknowledged.
Outlining strategic steps towards reaching this aim, the NSC Director Normal introduced plans to determine Digital Sports activities Content material Hubs that can join federations, athletes, and sponsors, thereby enhancing visibility, collaboration, and industrial alternatives.
He additionally proposed the event of media partnership frameworks that promote profit-sharing, in addition to the adoption of data-driven reporting and analytics to information advertising and marketing and decision-making within the sports activities trade.
In accordance with the DG, the continued revolution in Nigeria’s sports activities sector locations the media not as a mere observer, however as a key stakeholder within the worth chain. He known as for stronger collaboration amongst authorities, the personal sector, and the media to make sure sustainable impression, with every taking part in a definite however complementary function.
“Authorities should present infrastructure and enabling insurance policies; the personal sector should carry innovation and funding; and the media should drive visibility, belief, and public engagement,” he added.
Hon. Olopade additional highlighted the Renewed Hope Initiative for Nigeria’s Sports activities Financial system (RHINSE) because the strategic blueprint designed to rework sports activities right into a trillion-naira contributor to the nationwide economic system by 2030.
Following the lecture, the NSC Director Normal joined company to observe the novelty match between the SWAN Chosen group and the NSC Stars. He’s additionally amongst the distinguished awardees to be honored on the SWAN Nationwide Awards, in recognition of his impactful work in advancing sports activities improvement in Nigeria since assuming workplace
