It’s a beautiful summer’s day at a luxury hotel, and guests are lounging by the pool. All of a sudden, the peace is shattered by a golf ball, followed by a second and a third.
England forward Ollie Watkins is striking shots from his balcony, sending sunbathers scrambling for cover.
It’s not the only issue staff have had to deal with. Earlier, striker Ferran Torres decided to cool off by filling the pool with ice cubes, sparking an impromptu ice fight with his Spain teammate, midfielder Fermín López.
You’d think footballers would use the off-season to finally put their feet up and relax. Only they can’t. Being an elite athlete requires a certain mindset, and you can’t simply switch it on and off.
That’s why athletes like Ollie, Ferran and Fermín don’t rest; they… Rest Less. The trio are the faces of Rest Less, a new Under Armour Sportswear campaign that reimagines life in the off-season.
When you’re performing at their level, the game doesn’t stop. It just looks different.
Speaking about the off-season, Ollie Watkins says it’s not about sitting still: ‘It’s about enjoying yourself and finding different ways to stay active. That’s why I enjoyed being part of the Rest Less campaign’
The football star says the campaign is ‘a chance to show a different side of me off the pitch and not take things too seriously’
Relentless momentum
The Rest Less campaign unfolds at the fictional five-star Hotel Armouré, where athletes, artists and entertainers check in for the summer – but never switch off.
While many people spend their holidays reading a book or lounging on a deckchair, elite performers never stop moving.
Energy and intensity are part of what it takes to be a world-class footballer.
So perhaps it’s no surprise they’re a handful off the pitch as well – much to the chagrin of the hotel’s long-suffering manager, played by comedian Nick Mohammed.
As Ollie explains, Rest Less ‘shows a side of athletes people don’t always get to see’.
‘The off-season isn’t about sitting still; it’s about enjoying yourself and finding different ways to stay active.
‘That’s why I enjoyed being part of the Rest Less campaign – a chance to show a different side of me off the pitch and not take things too seriously.
‘I’m also a big golfer, so seeing that side of the creative come to life was really fun.’
Ferran agrees, adding: ‘I really enjoyed shooting Rest Less.
‘It feels different from the usual sports campaign and shows another side of athletes beyond competition,’ he adds.
‘It’s exciting to see Under Armour taking Sportswear in this direction, blending performance with style and culture in a really fresh way.’
The Heavyweight Gradient T-Shirt – worn here by a model – offers a more substantial feel while remaining soft and smooth against the skin
Styles for the summer
Featuring performance-inspired pieces designed for life beyond the pitch, Under Armour’s latest Sportswear offering is built for people who Rest Less.
Stylish and versatile, the collection incorporates reflective branding, clean graphic detailing and tech enhancements to power you through a restless summer.
Take the Heavyweight Metal Logo T-Shirt, which Ollie wears during the Hotel Armouré shoot.
Boasting a bold colour-block design and a reflective Under Armour logo, it’s built to make an instant impression.
Thanks to super-soft cotton-blend fabric, it’s wonderfully comfy too, while a loose fit leaves plenty of room to move.
Another standout piece, the Heavyweight Gradient T-Shirt, offers a more substantial feel while remaining soft and smooth against the skin.
Gradient tees are all the rage right now, but you won’t find another one quite like this.
Combining premium materials with a distinctive design, it delivers a fresh take on a summer staple.
With clean lines, sculpted details, and retro cues that nod to its sporting DNA, UA Sola is the ultimate wear-anywhere, unisex trainer
The need for speed
When your life is a whirlwind of constant movement, you need footwear that can keep up.
With clean lines, sculpted details, and retro cues that nod to its sporting DNA, UA Sola is the ultimate wear-anywhere, unisex trainer.
It has all the tech you’d expect from Under Armour, including a lightweight upper, TPU arch support and a cushioned EVA midsole to absorb impact on the go.
Underfoot, a durable rubber outsole helps maintain your momentum – wherever the summer takes you.
If you’re the kind of person who runs to relax, there’s another treat in store.
Designed for everyday runs on road surfaces, the HB Runner 2 is packed with the very latest performance tech.
The HB Runner 2 is packed with the very latest performance tech to help power you forward
A lightweight, breathable upper keeps you feeling fresh, while responsive UA HOVR™ cushioning reduces impact, returns energy and helps propel you forward.
At the heart of it all is a midsole inspired by the shape of Under Armour’s famous logo, a unique design feature that provides stability without ever weighing you down.
So go on – slip a pair on and start powering through those personal bests!
