Apple has increased prices for several MacBook and iPad models, with some products now costing around 20% to 42% more than before. The price hikes come after Apple CEO Tim Cook said last week that the company’s current pricing had become “unsustainable.” Cook said rising memory and storage component costs were making it difficult for Apple to keep prices unchanged.
On Thursday, Apple’s online store briefly went offline before returning with updated prices. The new prices affect several MacBook and iPad models sold in the United States and other markets. Apple’s cheapest laptop, the MacBook Neo, has become more expensive. According to Apple, the main reason for the price hikes is the sharp increase in the cost of memory and storage components. The new pricing marks one of Apple’s biggest recent increases across its MacBook and iPad lineup.
Full list of new MacBook, iPad and Pro prices
Macs
- MacBook Air (13-inch) – $1,299 – was $1,099
- MacBook Air (15-inch) – $1,499 – was $1,299
- MacBook Pro (M5) – $1,999 – was $1,699
- MacBook Pro (M5 Pro) – $2,499 – was $2,199
- MacBook Pro (M5 Max) – $4,099 – was $3,599
- MacBook Neo – $699 – was $599
- iMac – $1,499 – was $1,299
- MacBook Pro (16-inch) – $2,999 – was $2,699
- Mac Studio (M3) – $5,299 – was $3,999
- Mac Studio (M4) – $2,499 – $1,999
Also read: Apple raises prices as AI-driven memory chip costs surge: Why MacBooks and iPads are getting more expensive
iPads
- iPad (A16) – $449 (increase of $100)
- iPad Mini – $599 (increase of $100)
- iPad Air (11-inch) – $749 (increase of $150)
- iPad Air (13-inch) – $949 (increase of $200)
- iPad Pro (11-inch) – $1,199 (increase of $200)
- iPad Pro (13-inch) – $1,499 (increase of $200)
Home & Entertainment
- Apple TV 4K – $199 (increase of $70)
- HomePod – $349 (increase of $50)
- HomePod Mini — $99 (increase of $30)
- Vision Pro – $3,699 (increase of $200)
