Arsenal will likely debut their brand new home kit for the new season when they take on Crystal Palace later this month, with one major change in particular
Arsenal’s Visit Rwanda sleeve sponsorship will no longer appear on their kit from the 2026/27 season, with the commercial agreement set to expire this summer.
The pair have maintained a business partnership since 2018, with the deal understood to be worth in excess of £10million annually – amounting to £80m across their eight-year arrangement.
While Paris Saint-Germain extended their own Visit Rwanda deal until 2028 last April and Atletico Madrid agreed a three-year contract for their men’s and women’s shirts this season, Arsenal and the organisation have mutually decided that this will be the final year of their collaboration.
Arsenal chief executive Richard Garlick said in November: “Our first-ever sleeve partnership with Visit Rwanda has been a significant journey. Over many years, we’ve worked together to raise global awareness of Rwanda’s tourism and conservation efforts and built many new connections with our supporters across Africa.
“The commitment and support of Visit Rwanda throughout our partnership has played an important role in driving forward our ambitions – helping us invest in our long-term vision to win major trophies, in a financially sustainable way. We thank the Rwanda Development Board for their partnership and what we’ve delivered together.”
Jean-Guy Afrika, the chief executive officer of the Rwanda Development Board, added: “We are proud of what this partnership has achieved over many years of collaboration. It broke new ground for tourism boards around the world, driving awareness and visitation for Rwandan tourism at a pace traditional campaigns could never match.
“And whilst we are now focused on expanding that momentum into new sports and new markets, we remain grateful to Arsenal for its support, partnership, and shared belief in Rwanda’s story over the past eight years.
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“We look forward to continuing our relationship with the wider Kroenke Sports and Entertainment Group through our recent partnerships with the LA Rams and So-Fi Stadium in Los Angeles, and we remain a fully committed and engaged partner of Arsenal’s men’s and women’s teams for the remainder of the season.
“We wish them all the very best in their continuing quest for even more sporting success in the months ahead.”
The move means Arsenal will take to the pitch without the sleeve sponsor next season, with the club set to unveil their new strip during May’s curtain-closer against Crystal Palace. The Gunners traditionally showcase their fresh kit on the final matchday of the campaign, leaving supporters just weeks away from catching their first glimpse of the new design.
It comes as Mikel Arteta faces a nervy few weeks ahead, as he attempts to lead north London to Premier League glory for the first time in more than two decades.
Arsenal currently sit atop the Premier League table heading into their final three fixtures, holding a five-point advantage over second-placed Manchester City, who still have a game in hand.
Should the Gunners emerge victorious in their remaining matches against West Ham, Burnley and Palace, they will be crowned champions for the first time since the legendary ‘Invincibles’ campaign of 2003/04.
They also have the opportunity to complete a remarkable double when they face PSG in the Champions League final on 30th May. Arsenal secured their place with a 2-1 aggregate semi-final triumph over Atletico across two legs, while Les Parisiens join them having edged past Bayern Munich 6-5 at the same stage.
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