Sunderland are set to demand a record transfer fee for striker Brian Brobbey, who has caught the eye of Bayern Munich after a fine first season in the Premier League.
The Black Cats do not wish to allow the centre-forward, who is under contract until 2029, to leave easily.
Signing Brobbey in a €20 million deal from Ajax last summer has been a masterstroke, and a move that has worked out well for all parties. The striker was struggling in Amsterdam and believed he would be better off elsewhere.
He has already scored six goals and provided one assist in the Premier League. These may not be spectacular figures, but his production accounts for 10 of Sunderland’s 33 points, transforming the Wearsiders’ campaign from one in which they are comfortably in mid-table to a relegation battle.
Sunderland set record asking price for Brobbey
Sunderland find themselves in a strong negotiating position and have absolutely no intention of letting their striker go just like that after just one season. The club is demanding a sum of €40m, which would comfortably set a record for an outgoing transfer.
He would break the mark set by Jobe Bellingham, who was offloaded to Borussia Dortmund in a €30.5m deal last summer.
Most expensive outgoing transfers Sunderland
| Player | Club | Fee |
|---|---|---|
| Jobe Bellingham | Borussia Dortmund | €30.5m |
| Jordan Pickford | Everton | €28.5m |
| Darren Bent | Aston Villa | €21.5m |
| Jordan Henderson | Liverpool | €18.0m |
| Jack Clarke | Ipswich Town | €17.7m |
Bayern Munich have serious interest
Bayern Munich’s interest in Brian Brobbey is very concrete, FootballTransfers can confirm. The German powerhouse is closely following the Dutchman’s performances with an eye on the upcoming summer transfer window of 2026. Bayern sees the 24-year-old striker as an ideal competitor for Harry Kane, especially given the uncertainty surrounding Serge Gnabry’s future and the likely end of Nicolas Jackson’s loan spell.
Ajax benefits as well
According to The Independent, Sunderland are aiming for a substantial profit if Brian Brobbey leaves this coming summer. After paying Ajax €20m for the striker last summer, the Premier League side want to double that figure with a sale.
Ajax stand to benefit again in this case. Their initial agreement with Sunderland includes a resale percentage of the profit that the English club makes. The exact nature of this figure is unclear.
The Eredivisie club would also be due a smaller figure based on FIFA’s solidarity scheme.

